Traffic Attraction Formula Modest Prospect Pool

Generate Large Revenue From A Modest Prospect Pool and Traffic Attraction Formula

Are big mailing databases necessary for good results with Online marketing? Do you need plenty of subscribers before you have sufficient people to produce a good revenue on the internet?

Jason van Orden of the popular podcast Internet Business Mastery clearly shows that a better list is better than a larger list. By better he means more attentive and more reactive. And that arises from the bond you build and the benefit you provide. How much they will like and believe in you. How much they value what you say.

A huge database but low engagement isn’t worth very much. Repeatedly as a senior marketing manager for an email service provider I discovered directly how large brands often mail an incredible number of emails nonetheless hit only 8% or less open rates, and thus click through rates ended up just a tiny percentage in contrast to the overall database size.

Marketing and advertising icon Jay Abraham taught us a long time ago that before we can concentrate on selling our product, we should give attention to providing value and building a relationship.

That doesn't signify brand building is more important than direct response marketing. It means that a key component of direct response, and a factor usually completely oblivious to brand promoters, is that to build the response we would like, we must construct serious value, trustworthiness, and likeability in the heads of our audience.

Therefore, the size of the list combined with the connection you have with it combined with the influence that you have on it can create the degree of responsiveness and thus the lists profitability.

Main problems with list building include subscribers striking the junk e-mail button, unsubscribing or just overlooking your emails since they don’t remember why they joined, really don't see the importance of what you are sending them, and also don’t remember your company name in the From field.

The caliber of the list is assessed by way of influence demonstrated by the list by means of actions that subscribers take in immediate reaction to your communications. But how will you build that influence?

Contemplate this reasoning: Before they buy, you need effect, so to influence we must develop relationships. Relationships are built through engagement (several engagements or contact points possibly by means of various mediums). This shapes reciprocity (providing you are offering worth). Engagement comes from getting authorization (which means opting-in to you in some manner, such as podcasts, RSS, other email subscriptions). And they simply cannot give you authorization until you have obtained their attention.

Bottom line: The marketer must strategically construct a sales pipeline of potential customers that receive real value by giving their permission to receive the marketers messages. This leads to a responsive, even if smaller pool, of hot leads. Check Traffic Attraction Formula.